
Promotional Podcasting: Be a Stand Out Guest & Take Yourself on a Virtual Tour
A Talk by Janine Bolon
About this Talk
"You’ve written your book or have started your business.This is the time when your marketing work really kicks into high gear. Create your media kit, build your systems for follow-up and you’ll have more speaking gigs from referrals and requests then you'd have without doing this work. But what is the key element most authors & guests are missing? A media kit for their marketing plan. Having systems in place for media appearances that include outreach, a media kit, follow-up and referrals keeps your book front-and-center of podcasters and other media show hosts. Join Janine as she describes the first steps to taking your book on a virtual podcasting tour where she shares: How to be a stand out guest by doing the appropriate pre-work before getting on a podcast show What to bring to your interview for the podcast host Where you should emphasize your focus for the listeners of your host’s program What activities you should engage in after you’ve been a guest Janine has been on both sides of the mic as an author, speaker and radio show host for over 20+ years. Allow her to share her hard-won systems & routines for marketing success."